Sideshow Marketing

POP QUIZ: What do Donald Trump, Mark
Victor Hansen, Julie Andrews, Stephen
Covey, Jack Canfield and David Bach
all have in common?

ANSWER: They’ve done Virtual Book
Tours with my friend and colleague,
Alex Mandossian.

Alex charges up to $5K for doing a
Virtual Book Tour with an author
these days, but you can get access
to his teleseminar training on how
to “do it yourself” on June 5th.

I’ve even made special arrangements
to save you $79 on your tuition if
you utilize this code: “gabe1025″

Click here to get private phone
access to Alex’s tele-training
on June 5th at 6pm PDT/9pm EDT
and remember to use the discount
code above to save $79!

Ken McCarthy goes to the sideshow in his interview with Ann Convery, who will be on the faculty at the 2008 System Seminar in Chicago in June. Ken uses the example of the outsider talker building the crowd (the tip) and telling them enough to get them inside the tent (turning the tip.)

Ann’s specialty is designing a good hook to bring the tip up close, and inside.

Click here to listen in.

Dave Winer believes we’re getting closer to the end in the warfare defined by social networks.

Now that Google, MySpace and Facebook are going nose-to-nose, is the winner there?

Or, could it be “two kids in a garage that no one is paying attention to.”

Stay tuned.0

The challenge with any new marketing tools is getting a high enough Return on Time Investment.  2.0 sites like Twitter can seem to be bottomless time sinks (how does Scoble follow 22,000 +?)

Fortunately, the  more gifted start tweaking almost immediately and make the new and interesting, new and usable for us grinds.

Today’s find, thanks to Bill Hibbler, is Twitter Groups.  Great leverage.  His video  tells how and why.