Dr. Mani weighs in with a prescription for his friend John Reese and fellow gurus. Child-like is good and childish is bad. So “man up” if you’re a pro.
It would seem that working at the controversial edge gets response, while playing nice and polite gets lost in the noise. Is John really that thin-skinned, or is this all part of marketing the message?
Read the good doctor’s Rx at Blogging for Influence and Attention.
Don’t take my word for it folks. Read John Reese’s grilling of Mark’s canard about Apocalypse 2.0.
The Death of Twitter joins the ever-lengthening obit list on the www.
So stop spamming for fun and profit, and follow the gladiators in their fight to the death of (your choice here).
Bert & Harry Piel proved it in the 60’s. David Ogilvy put it this way, “People don’t buy from clowns.”
Denny Hatch shows his sense of humor in this take on the Legal Sea Foods ads on the sides of Boston’s trolleys.
Maybe Krusty will disagree.
Patrick Ruffini sees a possible Presidential future in the current Mac/iPhone/iPod halo. No, not for Steve Jobs, but for Barack Obama. Obama as product, packaging and positioning.
The Mayor of Coney Island has been working since 1980 to preserve the old landmark neighborhood and promote a future fitting the magical nexus of sand and sea and four subway lines. His not-for-profit Coney Island USA “interprets the past and experiments with the future of American popular culture and offers a growing panoply of arts events and exhibitions rooted in the traditions of P.T. Barnum, vaudeville and Coney Island itself”. High aspirations in a time and place about a century removed from the glory days.
But there remains a loyal tribe steeped in the hustle and carney scene around the Bowery and the Sideshow - an underground hipster vibe on the fringe of the city, only minutes away from the LES. Unique and worth preserving?
Zigun: “People find the seediness charming, and I realized that in terms of the way capitalism works and real estate works, you can’t become enamored of the seediness,” he said.
“That’s not what Coney Island was in its heyday.” Read more in the NYT
So, the mantra today on the web is “keep it raw”: people are suspicious of polished video and website design. That’s not what marketing was in its heyday, either. Simple and aw-shucks is fine. But with good production values - well-lit with perfect sound, and a well-executed script.
Look at the sideshow - in the seediest of surroundings, absolute pros gathering the thirsty crowds with rehearsed and polished pitches, getting them in the tent with previews of the highly practiced and professional stars of the show, and best of all collecting the toll as they turn the tip. The production values are spectacular considering the price of admission and the scene.
Rick Butts really kicked the hornets’s nest with his recent post on launch overload, triggered by the Stompernet launch.
Seems he hasn’t had enough yet.
Go read Unsubscribe From Whomever Emailed You Stompernet
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