Sideshow Marketing

But, ain’t we got fun?

Interesting take on the carney’s slick persuasion and manipulation skills as “a true education in marketing for freelancers.”

Wholesome lessons like:

You’d Better Know How to Hustle

You’d Better Be Wise to People

You’d Better Be Willing to Give and Take

You’d Better Be Able To Sell

You’d Better Be Okay with Persuasion

Man, that’s a Ph.D.

But demonstrating these lessons in rigged games, wheeling and dealing and over-priced prizes?  All justified because “happy (but broke) people walk away hugging some prize”.

Isn’t that the standard rap against salesmen and pushy advertisers?

It’s ok, you freelancers.  Lie, cheat and manipulate (but call it influence and persuasion). “Every one wins. No one loses.”  Not even the “People (who) leave broke, tired and dirty.”

What’s next?   The John Dillinger School of Fund Raising?

Ken McCarthy goes to the sideshow in his interview with Ann Convery, who will be on the faculty at the 2008 System Seminar in Chicago in June. Ken uses the example of the outsider talker building the crowd (the tip) and telling them enough to get them inside the tent (turning the tip.)

Ann’s specialty is designing a good hook to bring the tip up close, and inside.

Click here to listen in.

Most Sunday nites, I just have to start the week with “Coffee with Kevin Hogan”. (If you don’t know Kevin, shame on you.)

I got lucky this past Friday. Kevin came early when the postman dropped off his new The Secret Language of Business. Well, one late night and half a day later, I may not yet be able to read someone in 3 seconds, as he promises, but I sure know how.

Turns out I’ve been in the secret language business my whole life - but it was a secret to me, too. With some practice paying attention to what’s going around me, I get a third-eye view of daily interactions on a whole new level of communication and meaning.

Wow.

Go get a copy from Mr. Barnes, Mr. Noble or Mr. Bezos. Hell, get a bunch of copies and give ‘em to your friends and family.

And to share that coffee with Kevin:

Keep ahead of your competition. Make sure you get “Coffee with Kevin Hogan” weekly. Free when you click now.

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