Sideshow Marketing

Warning!  Some pretty rough stuff in here.While scanning my google reader this afternoon, I made the mandatory stop & read Seth Godin’s post.“The problem with enormity in marketing is that it doesn’t work. Enormity should pull at our heartstrings, but it usually shuts us down.”Nodded head - duly noted.A few minutes later, saw this in Bob Garfield’s blog.“Ordinarily, graphic displays of trauma and death have an effect opposite of what is intended. It’s too horrible to deal with, and we shut down.”Wow.  What a coincidence - even similar language.And then I watched the video.  Please do the same.It certainly worked for me.  I see no reason to have my phone even turned on, when I’m behind the wheel now.  I’ve never texted while driving, but admit to “hands free” important conversations, to use all that extra attention I was wasting while merely aiming the car down the road.This visual and lesson of the PSA shouldn’t shut us down - just our phones, when our attention need be elsewhere